Newsletter #66 | Bronny James x PSD Underwear, Meta x INFLCR, Oregon NIL Royalty Law + Monday news/tips for the week
Welcome to the NIL Newsletter by Optimum Sports Consulting - providing valuable, actionable NIL resources for athletes, administrators, agencies and other sport professionals.
Major News
Bronny James signs NIL deal with PSD Underwear
Bronny James, the son of NBA star LeBron James, has signed an NIL deal with PSD Underwear. The company has deals with various NBA stars, including Trae Young, Ja Morant and Tyler Herro. James is the youngest basketball star to sign with brand.
The company announced that James’s line will be available at Champs, Hibbetts and Snipes, along with PSD’s website, this spring.
“I’ve been wearing PSD for as long as I can remember,” James said in a press release Thursday. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”