Newsletter #55 | Cavinder's x Baseline Team, Alabama NIL Law Repeal, Miami Football x LifeWallet, Oregon NIL Reports + ICYMI Ticker
Welcome to the NIL Newsletter by Optimum Sports Consulting - providing valuable, actionable NIL resources for athletes, administrators, agencies and other sport professionals.
Recapping NIL This Week:
Cavinder Twins launch Baseline Team, but are running into IP trouble
Haley and Hanna Cavinder have co-founded a new streetwear clothing company called Baseline Team with Fresno State alums David Vartanian and Mehdi Brahim. The company’s main focus right now is basketball shorts. Vartanian describes the style as a throwback to the double mesh basketball shorts of the 90s, with the addition of gold zippers and longer drawstrings with gold tips. (Reporting by Kristi Dosh).
The twins will own 25% of the company, the largest share behind Vartanian/Brahim. They’ll also have one of the three seats on the board of directors in what is believed to be an NIL first. Vartanian says contractually the Cavinders can decide which of them takes the seat.
“I just think that this is revolutionary from an NIL perspective,” said Vartanian. “And, I don't have daughters, but if I did, I'd say this is revolutionary for my daughter's generation in the sense that female student athletes ar…