NCAA NIL Memo, More on Brandr and EA Battle, + Quick Hitters & ICYMI | NIL Newsletter #162
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More From Monday:
The NCAA Memo and Revisiting Federal Assistance
Sports Illustrated recently obtained the NCAA memo on NIL policies in which the NCAA took a strong stance on state NIL laws conflicting with the organization.
See the tweet, containing the memo HERE
This recent crackdown is in response to the 32 states that have passed their own state NIL laws, many of which are modeled after California’s “Fair Pay to Play Act”, which was the first state NIL law enacted.
for more on the individual state laws, click HERE
While this attempt is a great stride in trying to create regulations in NIL, the NCAA’s recent attempt to regulate NIL laws begs the question: what happened to federal legislation?
More on Brandr Group and EA Sports Battle
After the court declined the Brandr Group request for a TRO, a Case Management Conference was set for Sept. 26, then moved up to August 15.
The court also outlined the likelihood of success on the Brandr Groups merits in the lawsuit.
According to the court, even if athletes’ IP and name, image, and likeness are used in the game, these rights are not licensed together nor contingent on one another.
Last month EA Sports contracted OneTeam Partners to facilitate a pay out of around $500 per player for their likeness.
Multiple sources have indicated that the Brandr Group’s decision to sue is likely just as much about OneTeam.
OneTeam is a competitor in the college licensing realm, and the two were previously doing business together.
While not the end of the case, an attorney noted that the Brandr Group has lost a lot of leverage than if it had tried to resolve early on.
(link)
Quick Hitters:
Olivia Dunne, LSU gymnast, indicates that she makes upward of $500,000 per post. (link)
With more than 4 million Instagram followers and 7.6 million TikTok followers, her online posts are seen millions of times.
Dunne is now the top female social media influencer, worth an estimated $3.3 million.
ICYMI
Mia Brahe-Pedersen has become the first American high school track and field athlete to sign a NIL deal with Nike. (link)
Stanford runner Roisin Willis signed a NIL deal with New Balance. (link)
UAB athletic director Mark Ingram opened up on the AAC transition and NIL in a Q&A. (link)
Have you checked out OSC’s website?
Head to www.OptimumSportsConsulting.com to find important resources and features relating to all things NIL. These resources include State by State Resources for Admins, Agents and Athletes, including our initial “OSC Summaries” for over a dozen states coming soon.
More to come too, including links to helpful state information- agency laws and information about school policies, as well as seminar/congressional notes, worksheets, and much more!